Top 5 most popular Indian toothpaste brands in India

Mohammed Farhan Aug 15, 2020

Steve Buissinne


Cleaning our teeth is important to keep ourselves healthy and enduring our teeth free from germs and is part of our daily hygiene routine. Other than cleaning our teeth, there are many advantages to using toothpaste.

Toothpaste aids in the prevention of mouth diseases like tooth decay and gingivitis which may lead to several rigorous dental problems. Toothpaste comes in a variety of flavors that help in the refreshing of your breath and mouth after brushing. Using toothpaste also helps in teeth whitening and sparkling that would help you look better when you smile.

Toothpaste can come in the form of powder, paste, or gel. Most of the toothpaste comprises the corresponding general components. Flavoring agents, the core reason for toothpaste being sweet and the minty fresh scent.

Detergent emits foaming action resulting in the spread of toothpaste through your whole mouth and helps in cleaning your teeth. There are thickening agents that aid to stabilize the toothpaste formula. Light abrasive with small help of a toothbrush helps to eliminate surface stains.

It is also important for us to select the right toothpaste for our teeth as there are so many brands available. Here's our list of the top toothpaste brands in India.

  • Dabur
  • Meswak
  • Vicco
  • Patanjali
  • Himalaya



Dabur is one of the oldest, popular, and largest fast-moving Indian consumer goods company founded by S.K.Burman in 1884. Dabur manufactures natural consumer products and ayurvedic medicines. The company is headquartered in Ghaziabad, Uttar Pradesh, India.

Dabur's popular products are Amla hair oil, Dabur honey, Hajmola Tablets, and Dabur tooth powder

One of the most popular products of Dabur is its Toothpaste. Dabur red paste is India's No.1 Ayurvedic toothpaste, uses the Ayurvedic methodology for oral care. It is an affordable toothpaste.

Dabur red paste uses a unique combination of traditional Indian medicine and pharmaceutical technology.

The red paste comprises ingredients like Clove oil, aids in fighting germs, and gingivitis. Pudina Satva helps in preventing toothache and bad breath. Tomar Beej, aiding in preventing dental diseases, and Ginger for preventing toothache.

Another Dabur toothpaste product is Babool, with the benefits of Babool extract 'Acacia Arabica' and ayurvedic methodology.

Babool Toothpaste also helps to fight and keep your gums healthy and robust.

Meswak Toothpaste


Meswak is a renowned toothpaste brand in India launched in 1998 by Balsara Hygiene. The toothpaste is sold as herbal toothpaste as it was produced from the extracts of the Salvadora persica plant.

During the year 2005, Meswak brand was sold to Dabur by Balsara along with other brands naming, Babool, and Promise in a $20 Million deal. By the year 2007, the Meswak brand was valued at $2.8 Million.

Dabur Meswak is produced by a pure extract of a unique Meswak herb which grows slowly, countering the coarse forces of nature amidst the dunes of South Asia and Africa.

The herb is so powerful that even a small portion is enough to provide complete oral care. The ingredients of the toothpaste are what makes it unique. The toothpaste falls under a considerably premium category

Meswak toothpaste also known as India's No.1 Fluoride-free toothpaste has raisins that form a layer over enamel guarding against caries.

The benefits of using Meswak are it fights tooth decay, removes Malodour, effective protection against cavities, fights germs and bacteria, fights Tartar and Plaque, and aids in improving Gum Grip.

The properties of Meswak herb are antibacterial, Astringent, and anti-inflammatory.

Vicco Toothpaste


Vicco Group of Companies also known as Vishnu Industrial Chemical Company was founded in 1952 by Shri. K.V. Pendharkar.

Beneath the Vicco Group, Vicco lab is a company of Indian Ayurvedic herbal hygiene, products like herbal toothpaste and tooth powders, sandalwood oil-based skin cream, natural turmeric, and natural ayurvedic pain relief cream Vicco Narayani.

Vicco toothpaste is one of the classics and renowned among the customers in India. During the year 2014, Vicco was ranked 17th among India's most trusted brands.

Vicco Vajradanti toothpaste is made of herbal components and is light for people to endure. Vicco makes teeth white and gums healthier with regular use. It is natural, mouth effective, active which helps in refreshing the breath and stimulates the gums.

The benefits of Vicco Vajradanti ayurvedic paste are hardening of Gums and Teeth, Cleansing, Healing of wounds, Tooth caries, Inflammation, used on Tooth Ache and in the treatment of Disorders of Gums. Overall, Vicco provides oral care protection.

Patanjali Toothpaste


Patanjali Ayurvedic Limited is a popular Indian consumer goods company founded by Baba Ramdev and Acharya Balkrishna during the year 2006. Patanjali manufactures herbal and mineral products. The company's estimated value is around $490 Million as of 2019. The headquarter of Patanjali is located in Uttarakhand.

Patanjali is India's fastest Fast-moving consumer goods company. The company manufactures a wide variety of products like Immunity Boosters, Ayurvedic, and Herbal medicine, Pulses, Chyawanprash, Home cook oils, Desi Ghee, and Natural Herbal juices.

Patanjali Dant Kanti helps you improve your oral health with proven herbal ingredients. Dant Kanti packed with the goodness of nature, protects and beautifies your teeth.

The many benefits of Patanjali Dant Kanti are protection against pyria, gingivitis, and bad odor which would be eliminated if used every day. Dant Kanti is very affordable for consumers.

Himalaya Toothpaste


Himalaya is an Indian company founded in 1930, grown into a highly successful company which provides various health care products like soaps and toothpaste.

It is one of the highly renowned toothpaste products used by millions of customers throughout the country.

Total care Toothpaste by Himalaya, among its extraordinary choice of herbal elements rich in antioxidants, has been specially developed to make teeth and gums strong. This lemon-scented tree has been utilized in home remedies around the world to relieve toothaches. Neem and pomegranate inadequate care toothpaste encounter germs and give your teeth all-day protection. The new Himalaya complete care toothpaste not only guards teeth and gums against germs but also has antioxidants that aid in eliminating toxins, bettering your gums preserve their natural health.

Key ingredients pomegranate fruit rind has astringent, antibacterial, and antioxidant properties. Contemporary studies have explicated that pomegranate also helps to combat dental plaque. Neem has been used for hundreds of ages as an extremely efficient method of complete oral hygiene. Neem bark maintains antioxidant and phenolic activity and also has anti-inflammatory and antimicrobial properties. Indian gum Arabic tree's fresh twigs are utilized to preserve teeth and gums. The bark essence has tannins that are distinguished for their antioxidant traits. Triphala is an astringent which stops gum bleeding.

Rich in tannins and phenolic mixtures which possess antioxidant properties, the herb helps in treating mouth ulcers. Bishop's Weed, a revered herb in Ayurveda, is practiced as a home remedy for numerous ailments. The toothpaste has also mouth freshening, antiseptic, astringent, and carminative qualities.

False black pepper possesses anti-inflammatory characteristics, which are effective in treating swollen gums. The fruit is rich in the antioxidant component identified as flavonoids. The tree of five leaves chaste is considered for its oral anti-inflammatory, analgesic, and antioxidant properties. Himalayas Toothpaste falls under the expensive category, however, it's worth the value.


The above list is our take on the top 5 Indian toothpaste brands. Most of the brands are quite popular, affordable, and loved by the consumers in India.

It is quite essential to maintain our oral care and clean it every day as it is also a part of the personality and our oral hygiene routine. With the use of toothpaste mentioned above, it protects us from various deadly mouth diseases.

We expect the list of toothpaste brands would benefit our readers in selecting the best Indian toothpaste brand in India. Among that list of Indian brands, no matter what toothpaste brand you choose it will surely protect your gums and keep it healthy with a lovely smile and refreshing breath.

Copyright © 2020 -